Saturday, June 23, 2012

Corporate Blog Evaluation


Harter House is my favorite supermarket, so I thought I would check out their blog. Here is a link to it: http://harterhousemeats.com/blog/. I found some information that was really interesting to me since I love grilling and trying new cuts of meat. Their blog was really easy to read and it even had pictures. There were a lot of great postings such as “For Your Health”, “Our 6 Newest Items”, and “Greatest Moments in Meat”. Reading through all the information took longer than I had planned on because the articles all caught my eye. However, there were a couple things I noticed that sort of put me off. The first thing was that the company only posts once a month. For some consumers, more involvement in the blog might be welcome. This is especially true if there was any breaking news in the meat industry or if they were to be running any great specials. I also noticed that there were no comments posted to any of the blog articles. It made me wonder if very many people even know about the blog, let alone read it. It would be nice to see more involvement from the company and their customers.     Brandon Courtois Week 6.3